Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Class Code_019 And who better to despoil

And who better to despoil her than his sworn enemy

Hans Christian Andersen's beloved fairy tales have charmed and entertained audiences around the world

and a special job to do in Misty Wood to make it a wonderful place to live

the strength must come from the very core

Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Class Code_019 And who better to despoilIn the business world, imitation gets a bad rap. We see imitating firms as ? me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation? the exact or broad brushed copying of an innovation? is as critical to prosperity as innovation. Shenkar