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How I Built This : The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs Suclass Code_1EB eat at the city’s hottestGreat ideas often come from a simple spark: a football player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn it into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion dollar business (Stacy's Pita Chips).