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collaboration
founder of the legendary Sneaker Freaker magazine
is one of the world's largest manufacturers of athletic footwear and apparel
Nike released Michael Jordan’s first sneaker
complex presents sneaker of the year sål collaborationIn 1985, Nike released Michael Jordans first sneaker, the Air Jordan 1, and sneaker culture was born. Now, thousands of people line up at Supreme and companies are throwing millions of dollars at LeBron James to keep him in their marketing plans. The trend, which saw steady growth for decades with the rise of sports, hip hop, and sportswear advertising, has exploded into a phenomenon. And no one has looked at that phenomenon more closely than Complex.
