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(OP) Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant [Expanded Edition] Suclass Code_1FD dive to the deepest partsA global phenomenon now published in a record 43 languages. Over 3. 5 million copies sold. A bestseller across five continents. Since the dawn of the industrial age, companies have engaged in head to head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as widely practiced as this approach has been, W. Chan Kim and Rene Mauborgne's
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