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Re-thinking Retail in the Digital Era Vendor Code_OR014 it quickly and easily showsRetailing around the world is undergoing huge change, and as a result, the sector is experiencing some of the most interesting and challenging times in its history. The most profound shift is the rise of the Internet economy and the digitally enabled consumer. This book provides expert analyses of the modern retail sector and argues that retailers should not simply act differently in response to this shift, but they should also think differently and