Framers (US) Class Code_IM1 They thought it couldn't get

They thought it couldn't get any worse

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With over thirty years of experience writing about Saudi Arabia

For her grandmother's dreams to come true

Framers (US) Class Code_IM1 They thought it couldn't getThe power of mental models to make better decisions. We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to