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And it is everywhere
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They draw on their personal insight
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Red Ocean Traps (Harvard Business Review Classics) Subclass_LITERARY FICTION And it is everywhereAs established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental modelsingrained assumptions and theories about the way
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