Hooked (US edition): How to Build Habit-Forming Products Vendor Code_OI012 It's called the Law of

It's called the Law of Attraction

Former Army Ranger Marcus O'Bannion is a fierce champion of victims' rights

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Two turtles have found a hat

Hooked (US edition): How to Build Habit-Forming Products Vendor Code_OI012 It's called the Law ofHow do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model a four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through