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Can your brain help you become more successful
has built one of the most efficient wealth-creation machines in history with more than 2% of US household income being spent on nearly 500 million products shipped from warehouses in seventeen countries
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But one summer
Go Luck Yourself : 40 ways to stack the odds in your brand's favour Suclass Code_2BJ Can your brain help youLuck is a four letter word in business circles. But the truth is that fortune plays a part in every success story and every failure. In Go Luck Yourself, one of the worlds leading brand strategists explains how a hunting trip led to the invention of VELCRO. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brands favour. Andy Nairn draws on
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