Think ASEAN! Rethinking Marketing toward ASEAN Community 2015 Subclass_Perniagaan & Pengurusan Zara menerima jiran baru

Zara menerima jiran baru

Covering hot new trends in the industry

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dan Carabikang Talas

Think ASEAN! Rethinking Marketing toward ASEAN Community 2015 Subclass_Perniagaan & Pengurusan Zara menerima jiran baruThink ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The book