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3THE THIRD STEP: COST ALLOCATION34
3Kennzahlen17
This background chapter encompasses the different fields of knowledge which are relevant to the present study
4Aufbau der Diplomarbeit11
Value-ology formatIsbn:Softcover - 9783319833330 3THE THIRD STEP: COST ALLOCATION34This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not?
