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Export Planning formatIsbn:Softcover - 9783839137864 ausgewähltenThe purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 step approach, to create your international marketing plan It will enable you to: Systematically select and plan the entry into new international markets; Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; Put
